What if you were able to extend the life of your current and past content?
Rather than posting an article and moving on, you could turn it into two, three or even four new forms of media. That’s what repurposing your blog content can do.
Below are 11 creative ideas to help you brainstorm, compile and create a successful content repurposing strategy in no time.
1. Take Stock:
What content have you created in the past and how can you update, refresh or repurpose content for another use?
If you’ve been blogging for any more than a year, you have a stockpile of content at your fingertips. It’s important to leverage that content in a whole new way.
2. Brainstorm Ideas:
a. Spotlight an Event on Social Media
Did you recently attend an event or online conference and share takeaways on your blog? Take that conversation and dissect it.
Two easy ways to use this
Give your community a deeper look behind the scenes of your business or industry.
Offer your thoughts on why this event was so important and why the information shared should matter to potential clients.
b. Provide a Video Tip Series
Take a popular blog post and break it down into multiple video tips.
3. Create a Podcast:
If you have considered podcasting, but don’t know what to talk about, grab a few points from your latest article and expand upon each bullet point.
4. Make a Pinterest Board with FAQ’s:
Dependent on your type of business, you probably get asked the same questions over and over. If you’re smart, you’ve written a blog post answering many of them.
But if you haven’t, sit down and write the top ten questions you’re asked over and over. Now, answer those questions.
Once you’ve written the blog post it’s time to turn one Q & A into a pin for Pinterest. Create a new Pinterest board and start a series dedicated to these tips.
5. Utilize Twitter Cards:
Have you used Twitter cards to promote your blog content? If you’re not familiar with Twitter cards, let me explain.
With Twitter Cards, you can add a Call to Action to your tweets, all in a visually appealing package.
Use them for list sign ups, registrations or to promote your blog post.
6. Design an Infographic:
Want to capture the attention of your online audience? Incorporate Infographics!
Donna Moritz is an excellent example of repurposing at work. She writes a post and then turns that post into additional media.
7. Tell a Bigger Story:
Are you sharing customer stories? If not, you should be. It’s a great way to explain how you solve customer problems, while sharing the successes of your clientele.
Highlight your clients (with their permission of course) in a blog post and then create testimonial graphics that can be shared on any of your social networks.
8. Turn Blog Content Into a Slideshare:
Take your blog post and turn it into a presentation and then post it on Slideshare. You can also give that content a one-two punch by writing a new blog article and reposting the content along with the embedded Slideshare.
Haiku Deck, which is now integrated into Slideshare, is one of my favorite ways to convert an article into a visually appealing slide deck. Incredibly intuitive, Haiku Deck will save you a significant amount of time and allow you to create stunning, image-rich slideshows that stand out.
9. Schedule a Webinar:
Whether it is you on screen or a screencast of your latest PowerPoint, connecting with your audience through video is crucial.
Take your blog post and break it down into a free, educational webinar.
A free program to create and share your content is Screenr. Just click “record now” and within seconds you are recording anything you can see on your screen.
10. Make a Roundup Post:
This idea is easy to implement and takes very little time to put together.
Here is how it’s done:
Create a new blog post that highlights previous articles that readers might have missed
Go back through your most recent articles and write short snippets around each post
Link to a select group of your top posts and watch them take on a whole new life.
11. Online Course:
Once you have been writing for a while it’s easy to see the massive amount of content you’ve amassed. Take that content, consolidate it, and then share your knowledge in an online course.